Western Alliance Bank
The project was a collaboration between Western Alliance Bank and Fervor Creative in Scottsdale, Arizona that resulted in an annual report and image library. We created client case studies for the Annual Report document (both in print and online) as well as an image library for use in other advertising and marketing capacities for the bank. The finished piece is a beautifully printed book that serves at the banks annual report that focuses on the banks relationships with its diverse set of clients around the country.
Western Alliance Bank is made up of Alliance Bank of Arizona, Bridge Bank (Northern California), Torrey Pines Bank (Southern California), and Bank of Nevada. This was a complete team effort between all branches of the company to produce the project.
As the banks' clients are not refined to one specific industry or region they have clients throughout the United States. This necessitated us to travel to a number of locations along the west coast and around the country. We photographed at locations on the west coast including: Seattle, San Francisco, Los Angeles, Thousand Oaks, San Diego, Las Vegas, Phoenix and even places across the country such as a Mississippi river boat casino on the Louisiana and Mississippi border.
From a photographers perspective these projects often include capturing real life scenarios with executives in the workplace and creating environmental portraiture on location. My team worked alongside a video crew capturing similar situational “in the workplace” settings. These scenarios involved having the banks clients and the bankers from Western Alliance interact in their natural environment.
The annual report showcases Western Alliance Banks' approach to developing client relationships alongside their sophisticated products, customized solutions and their commitment to added value for their clients. This is actually the fourth time that I have collaborated with Western Alliance and Fervor on such a project in as many years. Below is a gallery showing work over that timeframe.
As one of the leading Phoenix Photographers, Mark Peterman specializes in creating stylized portraiture for advertising campaigns, and corporate clients in the financial and healthcare industries. These projects include Annual Reports and Executive Portraits for business marketing purposes. These projects often include capturing real life scenarios with executives in the workplace or creating a studio on location for more traditional portraiture. His unique approach to creating engaging portraiture and directing people in front of the camera involves collaborating with his subjects wether they are professional talent or ordinary people. His goal as a portrait photographer is to represent his subjects in a real, human and ultimately relatable way. His background working with corporate clients in the financial or healthcare industries makes this an ideal project and the type of collaboration he looks forward to in all his client commissioned projects. He is available for large or small productions on location or in studio. His full service photography studio is located at historic First Studio in Downtown Phoenix, Arizona.